因此，我们要清楚，不是所有的词都能称之为关键词，而是实实在在地有用户去搜索的词才能叫做关键词，找出它们就是关键词分析的主要目的。
按照上述的举例说明，我们可以对目标关键词的搜索意图进行一个判断，然后去撰写匹配此类搜索意图的内容。
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比如，我们输入“google Search engine optimization”这个词进行查询，就可以得到两百多个相关关键词。
绝大部分是销售；有的公司号称几十、上百优化师，普通员工稍微培训一下就拿来充数了，对于项目来说完全没意义
This Specialization will educate you to enhance Web site articles for the very best search engine rating. You are going to understand the theory driving Google research and other online search engine algorithms; you will also Construct practical, serious-environment skills which you can utilize into a job in digital promoting or on the internet content enhancement, which include on-site and off-web page optimization, optimizing for community and Intercontinental audiences, conducting search-centered Web page audits, and aligning Search engine optimization with Over-all organization methods.
所以，长尾词也是非常有价值的关键词，它们代表的搜索意图更加具体。换句话说：搜索长尾词的人往往比搜索普通大词的人具备更强的购买意愿。
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